Well Done Deals: Focus on Niche Cataloging
New partnerships help gourmet food purveyor Mackenzie Limited grow its product line and audience reach.
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Mackenzie specializes in what McManus calls “artisanal foods,” that is, high-quality items made by small producers and not widely available. That mission, along with a smart strategy to diversify into domestic products, led McManus and Cederholm to buy the consumer mail-order division of Ducktrap River Fish Farm earlier this year.
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Reported Donna Loyle
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