New partnerships help gourmet food purveyor Mackenzie Limited grow its product line and audience reach.

By Reported Donna Loyle

They bought the business in 1996 from James Mackenzie, a U.K. native who had inherited the business from his grandfather. Back then, 75 percent of sales came from the company’s signature Scottish smoked salmon.

But since that time, McManus has diversified and grown the product line, so that today, only 40 percent of sales come from smoked salmon. Other items include, for example, caviar from Russia, Iran and the United States; foie gras from France; British Stilton cheese; Scottish kippers; Maryland crab cakes; Japanese farm-raised scallops; Maine lobster specialties; Italian balsamic vinegars and olive oils; and a wonderful selection of gourmet desserts (including a $150 cheesecake) and gift baskets.