Well Done Deals: Focus on Niche Cataloging
New partnerships help gourmet food purveyor Mackenzie Limited grow its product line and audience reach.
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1997 Citing a difference in business philosophy, McManus and Cederholm buy out the Bacharachs’ share of the company.
2003 Annual revenues reach $1.5 million, 17 percent above plan.
2004 McManus and Cederholm buy the consumer mail-order division of Ducktrap River Fish Farm of Belfast, Maine. The father-and-daughter team also signs a licensing deal to market and fulfill (via mail order) packaged food products for Phillips Seafood Restaurants. Expected 2004 revenue from all properties: $3 million.
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Reported Donna Loyle
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