Well Done Deals: Focus on Niche Cataloging
New partnerships help gourmet food purveyor Mackenzie Limited grow its product line and audience reach.
COMPANY CHRONOLOGY
1984 Rufus Bette-Benet starts a catalog selling smoked salmon from Scotland.
1993 Bette-Benet passes away, and his grandson, James Mackenzie, takes over the business.
1996 Mackenzie moves to Australia and sells the business to Laura McManus; her father, Walter Cederholm; and George and Jenny Bacharach.
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