New partnerships help gourmet food purveyor Mackenzie Limited grow its product line and audience reach.

By Reported Donna Loyle

— Choose vendors carefully, and have a back-up vendor for each branded product, especially those that turn out to be good sellers. You don’t want to become too dependent on one supplier. Also, choose a vendor based on consistency and quality, not just on price.

— Test products in season to see if you get the sales results you’ve projected.