New partnerships help gourmet food purveyor Mackenzie Limited grow its product line and audience reach.

By Reported Donna Loyle

2. Developing Branded Products

— Make sure you have the necessary volume to support the development and time needed to make a branded product line profitable. “If you think you can sell only a pallet a week or a month, it may not be worth the hassle of developing, for example, labels and other product guidelines,” says McManus.