Well Done Deals: Focus on Niche Cataloging
New partnerships help gourmet food purveyor Mackenzie Limited grow its product line and audience reach.
In short, Mackenzie Limited is a labor of one family’s love — the love of food and the desire to showcase high-quality delectables from around the world.
TAKEAWAY TIPS
1. Acquisitions
Walter Cederholm and Laura McManus, owners of Mackenzie Limited, currently are searching for acquisitions, partnerships or licensing deals. This year, they’ve purchased the consumer mail-order business of Ducktrap River, a Maine-based seafood purveyor. The duo also penned a licensing deal to cross-market and fulfill packaged food products for Phillips Seafood Restaurants. Following are some lessons they learned from these deals:
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