New partnerships help gourmet food purveyor Mackenzie Limited grow its product line and audience reach.

By Reported Donna Loyle

2. Getting to the next level, from $3 million to $6 million in revenues. The key, she says, will be to find the right deals and partnerships that fit well with Mackenzie’s infrastructure and operational know-how.

3. Finding good products that meet McManus’ criteria. “But once we find them, there’s a lot of benefit to carrying those items, because there generally isn’t a lot of competition selling the same things.” This helps Mackenzie’s customer retention rates.