Well Done Deals: Focus on Niche Cataloging
New partnerships help gourmet food purveyor Mackenzie Limited grow its product line and audience reach.
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Help With Prospecting
Early on, McManus and Cederholm knew they needed help with prospecting and circulation, so they contacted catalog consultant Stephen Lett. “Before we started working with Steve, our prospecting consisted primarily of giftees,” McManus recalls. “But now we’re doing 20 percent more prospecting with his help.”
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Reported Donna Loyle
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