Well Done Deals: Focus on Niche Cataloging
New partnerships help gourmet food purveyor Mackenzie Limited grow its product line and audience reach.
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McManus used to do her buying at gourmet food shows, but these days suppliers are finding her. She prefers to purchase from smaller vendors selling hard-to-find, top-quality merchandise. “Their products are like their crafts,” says McManus of her suppliers. Her criteria for inclusion in the catalog: The item has to be in the top 1 percent of its food class in terms of quality. It also must have a good price/value ratio, says McManus.
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Reported Donna Loyle
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