Well Done Deals: Focus on Niche Cataloging

Or this copy for Iranian caviar:

Rare jewels from the southwest Caspian Sea, where the colder waters produce a richer, cleaner flavor. Demand is high and production limited, but our connections ensure us of the finest, freshest caviar available. Pure luxury.

“We feed my brother’s caviar habit,” McManus says with a laugh, explaining her sibling’s compensation for his catalog copywriting duties.