New partnerships help gourmet food purveyor Mackenzie Limited grow its product line and audience reach.

By Reported Donna Loyle

To be sure, this is a company that has poured its profits not into plush corporate surroundings, but into creative and merchandising.

High-quality Creative and Merchandising

Eight times a year, Mackenzie mails its eye-popping catalog. Stochastic printing, 50 lb to 70 lb basis weight paper, exceptionally detailed photography and copy that sings help explain its average catalog response rate of an impressive 4.7 percent from its housefile.