Well Done Deals: Focus on Niche Cataloging
New partnerships help gourmet food purveyor Mackenzie Limited grow its product line and audience reach.
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McManus and Cederholm purchased the catalog along with George Bacharach and his wife, Jenny. But within a year, problems were brewing among the partners. “The Bacharachs wanted to run a mostly holiday business, but I wanted to grow the company beyond that,” McManus notes. “We realized we had a difference in business philosophy.” In July 1997, McManus and Cederholm bought out the Bacharachs.
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Reported Donna Loyle
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