Well Done Deals: Focus on Niche Cataloging
New partnerships help gourmet food purveyor Mackenzie Limited grow its product line and audience reach.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Before deciding to plunk down cash, McManus worked at Mackenzie during the busy sales season. In February 1996, she even traveled to Scotland to work in the company’s smokehouse. And they performed a blind taste test among family members. “Mackenzie salmon won every test, including my own,” says McManus. “I like to say I tried the salmon and bought the company.”
0 Comments
View Comments
Reported Donna Loyle
Author's page
Related Content
Comments