Well Done Deals: Focus on Niche Cataloging
New partnerships help gourmet food purveyor Mackenzie Limited grow its product line and audience reach.
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The Entrepreneurial Spirit
Before buying Mackenzie, McManus sold package printing to food companies, and so was no stranger to the food business. Moreover, her husband is in the seafood distribution industry.
McManus had a colleague, George Bacharach, who knew Mackenzie family members wanted to sell the catalog. “I always had an entrepreneurial spirit,” says McManus. “And this opportunity just landed in my lap. I enjoyed my sales job, but I also wanted to give cataloging a shot.”
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Reported Donna Loyle
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