PDF for Print, Proofing and More
New opportunities in digital workflow and proofing offer competitive advantages to catalogers.
Brad Mintz is the senior vice president and manager of creative services for McCann-Erickson New York. At the New York City branch of this advertising agency, the in-house creative and production studio has adopted three methods for proofing: a Kodak Approval for halftone-based proofing; a Hewlett-Packard ink-jet proofer with a Black Magic RIP; and Kodak Polychrome Graphics’ Matchprint Virtual.
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