New! Online-Only Preview of September Cover Story

CS: What role does the catalog play in your overall marketing efforts?
RH: The catalog is still very much front and center … because of our difficulty in knowing ahead of time who’s going to be having the event and who that person is who’s going online. Like most other catalog companies, I assume, we’re tying to do that multichannel mix. To make sure the Web site is there, make sure we’re easily searched for what we feel are the appropriate terms, and yet still get the catalog out there and have it be the lead thing to get in people’s hands.