New! Online-Only Preview of September Cover Story

That’s what’s weird about this business. If I send you a catalog and you’re not holding an event, the chance of you ordering a ribbon is essentially zero. That’s not like if somebody sends you another clothing catalog and you flip through it and go, “Hey, that shirt’s pretty cool. Maybe I could use one of those.” Either people have an absolute need for our product, or they have absolutely no need for our product.