New/Old Boomer Challenge

If you do, be sure to speak boomers’ language. And there are a number of multichannel merchants that do a good job addressing fashion-conscious, comfort-desiring buyers in this demographic. On its Web site, A.B. Lambdin, which sells stylish eveningwear, sportswear and swimwear for middle-aged women, offers up 19 fashion tips. Among them, “What’s sexy without being sleazy?” and “Top 6 wearable fall trends.” Stylish, but comfortable — and totally in sync with the boomers.