New/Old Boomer Challenge

This column isn’t about him; it’s actually about my generation. See, my thought process seems to naturally flow from this, “Wow, you’re growing up; you’re almost ready for college,” to this, “Aw man, I’m only a few years shy of 50!”

A growing number of apparel catalogers — and I’m certainly not addressing the Abercrombies or dELiA*s of the world here — may want to rethink how they market to us baby boomers. The numbers don’t lie: The older baby boomers are approaching senior citizenship. And although a growing number of them are going to be more interested in comfort than style, plenty grew up in the rock era. They still want to be fashionable.