New Logistics for a New Culture: Omnichannel Solutions Drive Retail Success

DOM Rules the Supply Chain
Distributed order management (DOM) is another key to a sustainable and efficient omnichannel solution. DOM creates an intelligence layer across all distribution channels, allowing retailers to fulfill an order from the most optimal location. It includes all of the business rules that inform shipping locations, a retailer's inventory options, shipping costs and the ultimate impact that these elements have on customer satisfaction. The right 3PL partner knows how to devise and implement DOM to overcome the challenges of legacy inventory systems, address cultural challenges and ensure that you can track inventory accurately across the entire supply chain. By leveraging a DOM strategy, retailers can also avoid huge losses by eliminating the markdowns often required to move merchandise.