New Express Catalog is a Multichannel Maven

Express has already gotten positive feedback from the catalog. Therefore, the company plans on launching a holiday catalog in November, and is exploring its opportunities available for 2012.

Wright attributes a portion of the company's success to continually testing concepts and ultimately knowing who your customer is. "Understand what your customer wants from the experience. If you understand how your customer is shopping, it will help determine the best format and experience to build for them. "