Behind NEMOA’s Backing of New Catalog Group

DMA Drops MPS Fee

In an aggressive effort to ease consumer concerns over volume and choice in the receipt of advertising mail — while warding off legislators — the Direct Marketing Association (DMA) on Jan. 8 removed the $1 verification fee from its Mail Preference Service (MPS). MPS, which now goes by the name DMAChoice, allows consumers to decide what catalogs they receive in their mailbox.