Behind NEMOA’s Backing of New Catalog Group

Not an Either/Or

But the ACMA shouldn’t be viewed as an alternative or opponent of the DMA, Fleischmann says. It’s another resource to enhance the catalog industry’s representation in areas critical to catalogers’ futures, he points out.

As for the DMA, President/CEO John Greco says catalogers still comprise a significant and vital part of the far bigger and more diverse organization, noting its 350-plus catalog/multichannel members. “DMA will continue to listen and respond to the unique and varied perspectives that come from across our widespread community,” Greco says. “We’ll promote collaboration wherever we have common ground. Overall, we always seek to expand the zone where the interests of direct marketers meet those of their customers, donors and prospects, and overlap with the requirements and expectations of lawmakers and regulators.”
— Joe Keenan/Paul Miller