Behind NEMOA’s Backing of New Catalog Group

● an ear and voice relative to mission-critical government and regulatory issues;

● enhanced visibility to the catalog industry; and

● giving members time to concentrate on running their businesses.

As opposed to other groups such as the Direct Marketing Association (DMA), whose membership includes bulk-letter mailers with differing and potentially conflicting needs, ACMA’s strict adherence to catalogers’ needs led the NEMOA board to take a stand. Unlike the DMA and ACMA, which take action in government and postal rate cases, NEMOA functions as a network for catalogers to share ideas and experiences and build relationships. Formerly known as New England Mail Order Association, NEMOA also runs two conferences a year.