New CMO for Old Navy

Total Retail’s Take: Old Navy has been a bright spot for struggling Gap Inc., yet even it has seen its sales decline recently. Old Navy added activewear and stretch denim to its product assortment, and ramped up its marketing efforts — e.g., Amy Schumer will star in at least six Old Navy commercials through the end of this year. Old Navy knows what its customers want and responded by adding new product lines. The company kept its foot on the pedal for six months without a CMO, so things will hopefully get even better now with Gersch on board.