NetSuite Launches Commerce as a Service

NetSuite said the CaaS service is different from other vendors’ offerings because it can connect back-end data such as enterprise resource planning and customer relationship management data with customer touchpoints. So if a retailer implements the NetSuite platform, for example, when consumers shop in its retail stores clerks will be able to see what's in their e-commerce shopping cart or wish list on their point-of-sale (POS) system. In addition, the system will allow merchants to create a promotion in seconds that targets customers who have spent more than $1,000 across any channel, for example.