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NetSuite, a provider of cloud-based business management software suites, introduced its "Commerce as a Service" (CaaS) platform during its SuiteWorld 2012 conference in San Francisco on Tuesday.
At the heart of the CaaS initiative is SuiteCommerce, a central system that manages all transactions and interactions with consumers and businesses regardless of touchpoint (e.g., website, smartphone, social media site, in-store, etc.).
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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