Case Study: Netshoes Kicks Off World Cup 2010 Shopping Season With Personalized Online Customer Experience

During the World Cup, Netshoes has invested heavily in a large inventory of National team jerseys, as well as in search marketing. Because such a large number of patriotic, first-time visitors are expected, Netshoes will be “pinning” the Brazilian national team jersey to every product page hoping to turn these first time visitors into purchasers and eventually long-term customers.