Case Study: Netshoes Kicks Off World Cup 2010 Shopping Season With Personalized Online Customer Experience

Netshoes implemented the recommendation technology before the World Cup to optimize the shopping experience for its customers. For example, Netshoes is able to “blacklist” certain soccer jerseys so they're not recommended as complementary products for products from rival teams. These recommendations would seem otherwise logical, were it not for the intense rivalry between supporters of different clubs.