Case Study: Netshoes Kicks Off World Cup 2010 Shopping Season With Personalized Online Customer Experience

Netshoes is Brazil’s largest online retailer of sports shoes, jerseys and accessories with over 300,000 unique daily visitors. The retailer’s manual merchandising of what it assumed to be natural complementary products required a great deal of effort with little return on investment. Netshoes turned to Baynote because it combined the power of crowd-driven recommendations with easy-to-use merchandising controls. During the lead up to the World Cup — where Netshoes is expecting a spike in traffic from Brazilian National team fans — visitors will benefit from a more personal shopping experience that adapts to their individual interests and intent in real time.