Case Study: Netshoes Kicks Off World Cup 2010 Shopping Season With Personalized Online Customer Experience

Problem: Netshoes, a leading Brazilian retailer of sports shoes, apparel and accessories, wanted to visitors to its website to have a personalized shopping experience.

Solution: The company contracted with a software company which offers web search recommendation software as a service products.

Results: Netshoes’ conversion rate has increased 30 percent and its average order value is up 10 percent since it launched recommendation technology on its site.

Netshoes, a leading Brazilian sports retailer, has selected software company Baynote's recommendation technology to deliver customers a more adaptive online shopping experience. Within one month of deploying Baynote's Collective Intelligence Platform, Netshoes’ conversion rate increased 30 percent and its average order value rose 10 percent.