NEMOA Notebook

Map your growth plan, and target the following regions for growth, he said, by “having projects going on in all of these spaces, not just one.”

• Incremental — existing offers to existing customers.
• Evolutionary — listening to needs and giving new offerings.
• Revolutionary — new products for new markets. “Don’t just throw a dart and say, ‘We’ll do this,’” he said. “Find where you can gain traction.”

Also, tell an insight-driven business story. “Truth beats myth,” he said. “Let them in” on it.