NEMOA Notebook
Below are some other noteworthy takeaways from the conference. Also, see my recap of Monica Smith’s presentation in a separate article.
From Lauren Freedman of online consultancy the etailing group, consider trying the following Web tactics:
- respond to the needs of customers with an intriguing assortment and right mix of best-in-class features and functionality;
- reinvigorate your brand in support of overarching objectives;
- refine and elevate search to optimize finding and purchasing products fast;
- retool your content for a robust and rich experience;
- rethink promotional strategies to combat challenging economic times;
- reinvest your community agenda to create an inclusive customer model; and
- respond to the needs of your customers and prioritize the right revenue-driving tactics.
Gauging Growth for 2009
Scheffy, who heads the consumer experience design practice for the global design consulting firm IDEO and was an editor of the “For Dummies” book series, offered these growth ideas for this year:
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