NEMOA Notebook

‘Stop Focusing on the Catalog’
Bill LaPierre, Millard Group’s senior vice president of list brokerage, who at many past NEMOA conferences has delivered his no-holds-barred critiques of bad catalog efforts in his “What Were They Thinking?” presentations, focused primarily on catalogers’ Web efforts this time, even poking fun at a number of blunders made by NEMOA board members’ companies. In fact, he advised the catalogers in attendance to focus on customers going online and to “stop focusing on the catalog.”