NEMOA Notebook

In fact, in gazing beyond my laptop, I noticed perhaps the most extreme levels of attentiveness taking place during sessions delivered by Christopher Kimball of America’s Test Kitchen and Clark Scheffy of IDEO, neither of whom even sell anything through catalogs.

Bottom line is, if you don’t broaden your marketing efforts well beyond print catalogs soon and change your whole mind-set about who you are and what your business is, you’ll be left behind.