NEMOA Notebook
By
Paul Miller
and Catalog Success
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But in most of the sessions and receptions, I kept hearing the same thing: Catalogers must get out of the mode of thinking of themselves as catalogers or even multichannel merchants. As one speaker pointed out so matter-of-factly, “We’re all sellers of product, period. The channel we sell from is up to our customers, and we have to be there for them wherever they choose.”
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