Neiman Marcus Focusing on Omnichannel Strategy

Neiman Marcus is also investing resources in growing its e-commerce business. “E-commerce is a billion dollar-plus business for us," Katz said. "In fact, we're the largest luxury e-commerce company in the world. But there's still a lot more we can do to improve this part of our business."

Neiman Marcus’ biggest online challenge? “Replicating online the service our customers receive from in-store sales associates,” Katz said. “When a customer arrives on our site, we need to make sure the site is personalized and that she sees what she wants. We need to make sure she has the same memorable experience [online] as she does in our stores."