Neiman Marcus Focusing on Omnichannel Strategy

Mobile fits into Neiman Marcus’ in-store strategy as well. The company outfits all sales associates with iPhones and provides them with training on using its app. Katz said the company plans to invest in more in-store tech programs. “We only have 41 stores, and they are highly productive stores,” Katz said. “But if we invest more tech-based capital into those stores, they can be even more productive.”