Neiman Marcus Focusing on Omnichannel Strategy

Mobile is also a big part of Neiman Marcus’ omnichannel focus. The retailer recently launched an app that bridges the gap between its virtual identity and its brick-and-mortar presence. The NM app enables users to search by department to locate or contact sales associates at any Neiman Marcus store via email, text, phone call or FaceTime. Users may also choose to receive advance notice of upcoming store events or special offers.