Neiman Marcus Focusing on Omnichannel Strategy

In that vein, Neiman Marcus has instituted a compensation program that encourages in-store sales associates to drive customers to the web. Simply put, in-store sales associates earn commissions whenever their customers purchase items online.

“We have a robust selection of products online that we don't have room for in our brick-and-mortar stores, such as home furnishings, so we encourage our sales associates to tell customers about this merchandise," said Katz. "The smartest ones are very clever and help their clients with everything they possibly can.”