Neiman Marcus Focusing on Omnichannel Strategy

Karen Katz, chief executive officer and president of Neiman Marcus Group, told a packed audience at the Oracle Industry Connect conference in Boston yesterday that the specialty retailer is putting a big focus — and a lot of money — into its technology infrastructure.

In fact, the three major areas the company is focusing on now — omnichannel integration, and improving its in-store and e-commerce shopping experiences — “are all tech-based," Katz said.