Nearly Three-Quarters of Online Shoppers Abandon Shopping Carts
About 74 percent of online shoppers that started the checkout process during the week of Dec. 4 to Dec. 11 abandoned their shopping carts before paying for items, according to statistics released last week by Think Partnership, an interactive performance-based marketing firm. From this, Think Partnership officials conclude that consumers continue to use retail Web sites for research rather than actual purchases.
The average total dollar value in abandoned shopping carts was more than $57, illustrating how much money abandoned carts are costing online retailers. Further, the number of carts created in that week was 5 percent greater than the previous week.
To tap into these potential sales, online merchants need to identify and contact these abandoning customers with messages that entice them to return and purchase, Think Partnership officials say.
Source: Think Partnership, www.thinkpartnership.com.
