Nearly Three-Quarters of Online Shoppers Abandon Shopping Carts

The average total dollar value in abandoned shopping carts was more than $57, illustrating how much money abandoned carts are costing online retailers. Further, the number of carts created in that week was 5 percent greater than the previous week.

To tap into these potential sales, online merchants need to identify and contact these abandoning customers with messages that entice them to return and purchase, Think Partnership officials say.