Navigating the Social Commerce Landscape, Part 2

• staff experts;
• customer community experts;
• "people like me" (rely on social commerce solutions that encourage UGC to structure relevant data for better customer experiences); and
• brand experts.

Make it a priority to find out where your customers socialize, then take steps to get involved. Consider Nielsen’s finding that 90 percent of consumers trust peer recommendations. Add that to Hitwise Intelligence's data that revealed Facebook tops Google for weekly U.S. traffic. According to Retrevo's October 2009 Gadgetology Report, 46 percent of under 35-year-olds are using mobile phones to access Facebook.