Navigating the Social Commerce Landscape, Part 2

Moving Beyond Social Listening
Listening to online conversations on their own sites has changed the way retailers do business. Marketers need to up the ante and start engaging customers via social networks like Facebook and Twitter.

More than simply joining the conversation on social networks, retailers must accelerate trust through a collective voice, leveraging all user-generated content (UGC) from credible community sources, as well as those engaged voices on social networks. This includes the following: