Navigating the Pros and Cons of Seasonal Displays

3. Be direct. While seasonal displays offer retailers and manufacturers an opportunity to be creative, the theme should never get in the way of communicating what's being offered. Shoppers are often drawn to displays because they can easily see what product is for sale and the specific price. This basic information should always be easy to identify for lasting success with a holiday-themed display. After all, the main premise behind a seasonal campaign is to drive sales for both retailers and manufacturers.