Navigating the Pros and Cons of Seasonal Displays

Shopper sentiment is crucial for the manufacturer and retailer in this instance to correctly understand the impact on purchasing behavior. Without these types of insights, retailers and manufacturers risk alienating shoppers and reducing sales during crucial holiday periods.

2. Leverage shopper associations. Seasonal displays are a great way for brands to create positive associations with consumers. Consider the time surrounding winter holidays when shoppers tend to be have that "warm and fuzzy" feeling. Brands should attempt to position their merchandise as the product of choice for festive parties, family traditions and seasonal indulgences.