Navigating the Pros and Cons of Seasonal Displays

Before implementing a new campaign in-store, however, it's essential to realize the impact on consumers. While leveraging colors like red, white and blue is seemingly harmless, usage of patriotic displays may not resonate with some shoppers.

For example, InContext Solutions completed virtual research for a client looking to understand how shoppers would react to seasonal displays that incorporated the American flag. While the reception was positive and well-received by the majority of shoppers, there was a vocal subset that raised concerns with patriotic displays. Some shoppers were hesitant to select the products for fear of ruining the flag, while others found the entire display to be unpatriotic.