Natural Search Program Boosts Pottery Barn’s Online Traffic, Visibility and Revenue

By Gail Kalinoski

For PotteryBarn.com, the number of indexed pages grew by 1,268 percent, surpassing its six-month goal in one week and the ultimate target in less than two months.

PotteryBarnKids.com saw its indexed pages grow 9,756 percent. It reached a six-month goal in less than a week and more than doubled its overall target in a month. PBteen.com’s indexed pages grew by 4,319 percent, surpassing its target in less than a month.